Lovingston Community Business Launch Program

Nelson County is using state and federal grant funds (Virginia Department of Housing and Community Development) to launch a Community Business Launch program to support business growth in vacant spaces in the village of Lovingston.

Location Lovingston Business Grants

This is a free business training program designed to provide a base of business fundamentals to individuals looking to start or expand a business in Lovingston. Following the completion of the eight-week program, selected individuals will be invited to compete for up to $15,000 in startup grants.

The program is open to all entrepreneurs. Nelson County residency is not required and U.S. Citizenship is not required. The County is committed to equal opportunity for all.

Lovingston Community Business Launch FAQ


Entrepreneur Courses

Weekly classes starting April 4, 2023 and ending on June 6, 2023. Free weekly classes will be facilitated by the Central Virginia Small Business Development Center (CVSBDC) to help aspiring entrepreneurs build their business plan.

Classes will be held at the Nelson Center, 8445 Thomas Nelson Highway, Lovingston VA  22949

Entrepreneur Awards

A pitch contest with prizes will occur at the end of the program. There will be a total of four monetary awards to assist entrepreneurs with their endeavors.

  • 2 awards of $15,000 each
  • 2 awards of $5,000 each

Lovingston Community Business Launch Course Schedule

Lovingston Community Business Launch Course Application

The Village of Lovingston Mission

To ensure the long-term viability of the village of Lovingston as a center of commerce, a source of civic activity and pride, and a resource to attract new businesses and residents. Critical to this effort is promoting small village quality of life, preserving historic and cultural resources, and capitalizing on the village’s geographic and natural setting.

Village of Lovingston Resources

With the assistance of DHCD and other partners, there has been much data gathering and study of the village. Below are some reports from those efforts:

Lovingston Market and GAP Analysis Executive Summary

Lovingston Community Development Planning Grant Economic Restructuring

Map: Nelson 60 Minute Drive Time

Demographic and Income Profile: Lovingston 60 Mile Radius

FINAL Lovingston Report

100% Development Phasing Plan

100% Masterplan

100% Analysis

Residents and businesses, including the Lovingston Village Association, have worked together on programming, events and beautification efforts. Below is a mural project that is located at the intersection of Main and Front Streets.

Mural in Lovingston Virginia

Community Business Launch